I Have just finished reading a book I really enjoyed. The Google Story by David A Vise.
It tells the story of the meteoric rise of Google from an idea to the huge corporation it is today leaving many big industry players in their wake. The book gives the human side to Google and the struggle getting the start-up off the ground. From 2 very bright guys Sergey Brin & Larry Page who hold the motto "Don't Be Evil" they took an idea and persisted with it until it succeded.
Evil is what Brin & Page determine it to be. I have to say after reading the book which was a very positive account of Google it just made me a little warey and I don't necessarily trust Google with my information. I know that was the BIG issue surrounding Gmail but I sense it may be, to some extent, true. Google is innovative, BUT, they aren't transparent, holding a great deal close to their chests and they do it to keep the competition on their toes, BUT it causes a sense of distrust.
I am not sure why I liked reading it (I consumed it in 2 days) But I like the excitment of big business and in reading it, I somehow entered their world for a short time.